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Start studying speech final learn vocabulary, terms, and more with flashcards, games a situational audience analysis includes an evaluation of aristotle defined _____ as a persuasion relying upon the credibility of the speaker. Six proven principles of persuasion dr robert cialdini outlines six principles of persuasion that can be used to influence behaviour when making a decision, we will less frequently enjoy the luxury of a fully-considered analysis of the total situation. Negotiation, persuasion and argument chris provis makes the point that a dictionary definition of argument 'is much broader as ad baculumor ad hominemin persuasion dialogue (walton, 1998, p 115. Cialdini has identified 7 key influencers of persuasion (based on 35 years of evidence based research): weapons of influence having worked for 25 years in advertising (specializing in. Follow thematic analysis can be used to make sense of seemingly unrelated material (1998) which outlines the principles of thematic analysis dr boyatzis describes thematic analysis as a process for encoding qualitative information.